A corporate gift is one the vital tools used in an organization. It is typically regarded as a component of the marketing mix. When corporate gifts are used in the required manner, they can end up strengthening the company’s relationship with its stakeholders. Corporate gifts have a long and illustrious history. Most of these gifts date as far back during the reign of William, the conqueror. Research shows that the concept of these gifts originated in France. Later on, a basket full of treats was introduced to England in the 11th century. During this time these gifts were not accessible until the Victorian era. Later in 1800, these gifts became more popular due to the massive development of railways. As a result, organizations were able to send them quickly from one place to another. It also became a habit for organizations to give away gifts from time to time. Many companies also developed a habit of rewarding their staff with a basket of goodies especially during Christmas.
Nowadays many companies have changed the manner in which they award their employees as well as other stakeholders affiliated with their organization. Therefore, it is common to see these organizations sending rewards all year long to their best-performing employees. Most companies offering these gifts consider them as the best way of appreciating their staff’s hard work. They also believe them as the basis through which they can motivate their team.
Sometimes corporate gifts are negatively perceived as a way of facilitating corruption. That is why many organizations have set measures to ensure that they should be given if they are consistent with the customary business practices. Organizations must also make sure that corporate gifts are not excessive in value a move which might be construed as bribery. Eventually, many companies have developed various guidelines spelling out the manner in which gifts should be sent or received. In this case, employees are only allowed to accept gifts of nominal value.